Dana White | courtesy of Google News


Dana White is the charismatic President of the UFC, and for 15 plus years has been the central figure for promoting the UFC on a global scale. Dana is involved in all elements of the UFC promotion, and he acts as a very visible face for the organization participating in pre and post-fight interviews, negotiating fighter signings, and interacting with all levels of media pertaining to UFC business, news, and events. Dana is also considered somewhat a lightning rod at times based on occasional conflicts and controversies he has with fighters and journalists who cover MMA.

However, there is no denying that White is an astute businessman who helped to turn the UFC from a marginal, barely known promotion into the world’s most successful MMA enterprise.